An intensely nourishing mask that is supremely gentle on the hair. Deposits powerful pigments to add brightness to grey, blonde and silver hair types. These lighter shades are immediately refreshed as unwanted yellow and brassy undertones are eliminated.
Features a high concentration of natural ingredients and nutrients that rehabilitate any kind of dryness or damage in the hair to immediately improve the hair’s look and feel. A vegan-friendly formula that moisturises as it tones, helping to enhance colour and promote amazing shine for a smooth, rejuvenated finish.
Intensely hydrating and highly illuminating, this silverising range will ensure to remove yellow and brassy tones from grey, silver and bleached blonde hair while the vegan-friendly formulations protect and lock in colour. Blended with enriching, organic Lemongrass, Lavender and Cedarwood, the range maintains brightness without compromising the integrity of the hair, or your animal loving values.
The Conscious Hair Choice
We are free from:
ANYTHING HARSH or HARMFUL
No parabens, sulfates, mineral oils or synthetic fragrances.
ANYTHING WASTEFUL or DAMAGING
No virgin plastics where possible or unnecessary waste to landfill. No unethically sourced ingredients.
ANYTHING UNKIND or CRUEL
No animal cruelty. No gender stereotypes.
Beautiful hair with a clean conscience
FFØR lives by three simple rules:
1. DO GOOD
Environmentally aware in everything. Transparent and truthful. 100% vegan and cruelty free. Ethically sourced ingredients in fully recyclable bottles, jars and tubes, made from PCR materials.
2. LOOK GOOD
We believe in natural beauty. We are supportive of beauty without stereotypes. We believe in beautiful hair, in offering formulas that care for hair and support self-expression.
3. FEEL GOOD
We’re committed to making sure that the ingredients in our products are as naturally derived as possible. We do everything we can to be as environmentally, ethically, morally and sustainably responsible as it’s possible to be. That is great hair without disrespecting the planet.
We strive to be as ethical, responsible and natural as possible.
PLANET FRIENDLY SUSTAINABLE PACKAGING
We’re environmentally aware in everything we do and we promise to be transparent. All of our bottles are made with up to 100% post-consumer recycled (PCR) materials and we’ve made sure that our bottles, jars and labels are fully recyclable. We’re working with our suppliers to explore ways of increasing the percentage of PCR used in our bottles, with the goal of eventually using only recycled materials in our entire range.
We’re doing our bit to minimise our impact on the environment, reduce waste sent to landfill and be as sustainably responsible as it’s possible to be. So please, remember to recycle your bottles, jars and tubes to do your bit for the environment!
CRUELTY FREE & VEGAN FRIENDLY
Loving the planet means caring for all creatures who share it. We make our products 100% vegan and cruelty free because it’s a no-brainer: they’re friendlier to the planet, they’re friendlier to your hair and they gives fantastic results without any compromise.
ETHICALLY SOURCED INGREDIENTS
We believe in beautiful hair, and we want to give you formulas that care for your hair. We are free from anything harsh or harmful – you won’t find parabens, sulphates, silicone or mineral oils in any of our products. We’re committed to making sure that the ingredients in our products are as naturally derived as possible. We use only the best natural ingredients in our products – we do our bit to make sure they are ethically sourced.
We made ourselves a promise: only to work with suppliers who can provide verified information about their sourcing, and who share our values. We believe in great hair without disrespecting the planet and are open about what we use and why we use them in each of our products.
We believe that supporting our environment starts at our own front door. That’s why we’re working with Plan Bee, who have given us the chance to adopt two bee colonies that we look after on site at FFØR headquarters.
In addition, we’ll be creating our very own wildflower meadow that will provide them with the habitat they need. This means, as well as bringing in 100,000 new pollinators, we will do our bit to ensure the bees have a fighting chance.
We are free from synthetic fragrances. We only use scents that are created from 100% natural ingredients from our trusted suppliers. We’ve selected six natural fragrances for our range that have been tried, tested and loved.
Our natural fragrances include: